Bridging the Distance

The idea for this campaign is to show how impactful their “Buy a Pair, Give a Pair” program is.  This campaign also highlights the need to give to underprivileged people and reiterate the importance of sharing the same vision of making a difference. This campaign is based on the insight that the glasses purchased through Warby Parker will allow customers to help someone in need. The glasses act as a bridge both physically and metaphorically between different parts of the world.